{"id":157,"date":"2019-01-10T12:11:57","date_gmt":"2019-01-10T12:11:57","guid":{"rendered":"https:\/\/www.upcyclebrasil.com.br\/?page_id=157"},"modified":"2020-02-28T23:24:10","modified_gmt":"2020-02-28T23:24:10","slug":"modelo-de-negocio-circular","status":"publish","type":"page","link":"https:\/\/www.upcyclebrasil.com.br\/modelo-de-negocio-circular\/","title":{"rendered":"Modelo de neg\u00f3cio circular"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"157\" class=\"elementor elementor-157\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8adcaa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8adcaa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd15ead\" data-id=\"fd15ead\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6faa823 elementor-widget elementor-widget-heading\" data-id=\"6faa823\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Modelo de neg\u00f3cio circular<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce4922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce4922\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19be6ec\" data-id=\"19be6ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-095fb71 elementor-widget elementor-widget-spacer\" data-id=\"095fb71\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e048e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e048e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44784b2\" data-id=\"44784b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddcd9b elementor-widget elementor-widget-heading\" data-id=\"7ddcd9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Como implementar modelos de neg\u00f3cio inovadores para a economia circular? <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-561b030 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"561b030\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc61426\" data-id=\"cc61426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ff317 elementor-widget elementor-widget-text-editor\" data-id=\"20ff317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6>Os modelos de neg\u00f3cios circulares s\u00e3o inovadores, geram impactos positivos para a economia, meio ambiente e sociedade, e cada vez mais est\u00e3o sendo lan\u00e7ados no mercado. Para implementar modelos de neg\u00f3cio circulares, as empresas mais inovadoras est\u00e3o alinhando sua estrat\u00e9gia e desenvolvimento de novos neg\u00f3cios com os princ\u00edpios da economia circular.<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59bccfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59bccfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e8431\" data-id=\"79e8431\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ededfb9 elementor-widget elementor-widget-text-editor\" data-id=\"ededfb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O modelo de neg\u00f3cio consiste nas atividades realizadas por uma empresa que determinam a forma como ela cria, captura e entrega valor.<\/p>\n<p>Na atual l\u00f3gica de neg\u00f3cios, os modelos s\u00e3o baseados na venda de produtos e entrega de valor para os clientes. Em uma economia circular, por outro lado, os modelos de neg\u00f3cio al\u00e9m de entregar valor para os clientes, agregam mais valor para os <i>stakeholders<\/i>, circulam mais os produtos e recursos e utilizam recursos renov\u00e1veis de forma a regenerar o meio ambiente.<\/p>\n<p>Para colocar isso em pr\u00e1tica \u00e9 necess\u00e1rio ir muito al\u00e9m de reciclar os res\u00edduos: as empresas precisam repensar quest\u00f5es como posicionamento estrat\u00e9gico, proposta de valor, quest\u00f5es chave para os principais <i>stakeholders<\/i>, desafios em sustentabilidade da empresa, dentre outros. Essa mudan\u00e7a \u00e9 um grande desafio para muitas empresas, pois n\u00e3o requer somente mudan\u00e7as internas, mas tamb\u00e9m em toda sua cadeia de valor,<span style=\"letter-spacing: 0px;\">&nbsp;incluindo a forma como os produtos s\u00e3o oferecidos aos consumidores.<\/span><\/p>\n<p>Em contrapartida, os ganhos dessa inova\u00e7\u00e3o s\u00e3o altos. Segundo a WBCSD e The Boston Consulting Group,&nbsp;em 2017, apenas 12% das empresas no mundo inovaram seus modelos de neg\u00f3cio para economia circular &#8211; o que \u00e9 uma grande oportunidade para sua empresa inovar e aumentar sua vantagem competitiva.&nbsp;<span style=\"letter-spacing: 0px;\">\u00c9 um investimento de longo prazo, mas onde est\u00e3o os maiores ganhos.<\/span><\/p>\n<p>Ao desenvolver modelos de neg\u00f3cios circulares, uma empresa usufrui de muitos benef\u00edcios, como:<\/p>\n<ul>\n<li>Melhor relacionamento com clientes, fornecedores e parceiros;<\/li>\n<li>Maior compreens\u00e3o sobre os problemas dos clientes, permitindo que as respostas \u00e0s demandas do mercado sejam mais r\u00e1pidas;<\/li>\n<li>Diferencial competitivo e maior valor agregado \u00e0 marca;<\/li>\n<li>Estar \u00e0 frente da legisla\u00e7\u00e3o (como a Pol\u00edtica Nacional de Res\u00edduos S\u00f3lidos);<\/li>\n<li>Redu\u00e7\u00e3o de riscos de neg\u00f3cio relacionados \u00e0 escassez de recursos.<\/li>\n<\/ul>\n<p>A Upcycle possui uma metodologia desenvolvida durante anos de pesquisa com empresas que desenvolveram modelos de neg\u00f3cio circulares. Outro diferencial \u00e9 que essa metodologia possui instrumentos tanto para grandes empresas como para PMEs e start-ups.<\/p><p>Podemos auxiliar sua empresa a inovar seu modelo de neg\u00f3cio e promover uma economia circular, oferecendo servi\u00e7os de:<\/p><ul style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 15px; font-family: &quot;Open Sans&quot;, sans-serif;\"><li>Diagn\u00f3stico de modelos de neg\u00f3cio e identifica\u00e7\u00e3o de oportunidades de mercado;<\/li><li>Alinhamento da estrat\u00e9gia e dos modelos de neg\u00f3cios;<\/li><li>Design de modelos de neg\u00f3cio circulares;<\/li><li>Assessoria para implanta\u00e7\u00e3o de modelos de neg\u00f3cio circulares;<\/li><li>Implanta\u00e7\u00e3o de processo de inova\u00e7\u00e3o de modelos de neg\u00f3cio circulares.<\/li><\/ul><ul style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 15px; font-family: Roboto, sans-serif;\">\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-63a8e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63a8e79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fc7f9a\" data-id=\"1fc7f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f95d4 elementor-widget elementor-widget-spacer\" data-id=\"d6f95d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aacc7d elementor-widget elementor-widget-heading\" data-id=\"6aacc7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tem interesse em inovar seu modelo de neg\u00f3cio, ou tem uma ideia mas n\u00e3o sabe por onde come\u00e7ar? Entre em contato com a Upcycle e acelere o lan\u00e7amento do seu modelo de neg\u00f3cio para economia circular.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0897b6e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0897b6e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/upcyclebrasil.com.br\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d5c4cf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5c4cf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84a5621\" data-id=\"84a5621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6c647 elementor-widget elementor-widget-spacer\" data-id=\"6d6c647\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modelo de neg\u00f3cio circular Como implementar modelos de neg\u00f3cio inovadores para a economia circular? Os modelos de neg\u00f3cios circulares s\u00e3o inovadores, geram impactos positivos para a economia, meio ambiente e sociedade, e cada vez mais est\u00e3o sendo lan\u00e7ados no mercado. Para implementar modelos de neg\u00f3cio circulares, as empresas mais inovadoras est\u00e3o alinhando sua estrat\u00e9gia e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modelo de neg\u00f3cio circular - Upcycle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upcyclebrasil.com.br\/modelo-de-negocio-circular\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo de neg\u00f3cio circular - Upcycle\" \/>\n<meta property=\"og:description\" content=\"Modelo de neg\u00f3cio circular Como implementar modelos de neg\u00f3cio inovadores para a economia circular? Os modelos de neg\u00f3cios circulares s\u00e3o inovadores, geram impactos positivos para a economia, meio ambiente e sociedade, e cada vez mais est\u00e3o sendo lan\u00e7ados no mercado. 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